The Pearl Initiative launched the Business Pledge to call upon senior business leaders in the Gulf Region to make a public commitment to adhere to principles of ethical and responsible conduct when carrying out business and interacting with society. The Business Pledge allows business leaders to showcase their best practices while uniting students and business leaders to discuss the four pillars of Pearl Initiative’s Business Pledge programme.
The Pearl Initiative team would like to thank the following organisations and individuals for their valuable input, time and engagement with our programme:
The Pearl Initiative team would also like to extend a special thanks to PepsiCo as funders of the programme, and supporters of this initiative.
Event Location: Bee’ah Head Office, Sharjah, UAE
The Pearl Initiative held a collaborative event between Bee’ah and the American University of Sharjah on the 7th of November 2018.
The event was a Business Pledge session held as part of the Pearl Initiative’s student engagement initiative, designed to provide students with the opportunity to engage with business leaders to learn more about the practical aspects pertaining to the implementation of sustainable best practices in business.
The session was delivered by Dr. Hashem Stietiya, Head of Environmental Consultancy, Bee’ah. Dr. Stietiya discussed one of the four pillars of the Business Pledge titled ‘Setting Targets for sustainable and responsible growth’, showcasing the strides Bee’ah has taken towards achieving zero waste to landfill, as a sustainable and an economical measure to sustaining life on earth. Bee’ah’s motive to reaching zero waste to landfill was driven by the Emirates 2021 Visions which aims to achieve at least 70% diversion rate to landfills across all emirates.
Bee’ah implemented this initiative by dividing it into four categories namely;