Pearl Initiative

With extensive years of experience in establishing and heading Communications & CSR departments and advising on Social Impact for leading companies in the Middle East, Lina Hussein has developed a strong professional backbone in her areas of speciality.

Throughout her career, she contributed significantly to the growth of a number of start-ups into market leadership; she has also worked with different sizes of enterprises to help them move from mere business-favoured performance into a more strategic responsible reputation and competitive market positioning.

Designing and managing development programmes between private and public organisations is also a key part of her work and passion.

In recent years, in addition to her duties in heading communication and social impact for a leading social investment initiative in Oman, she has worked closely with micro and small businesses and social enterprises, providing them with advisory and guidance in the area of communication and social impact. She has also architected start-ups support ecosystems, promoted social entrepreneurship, developed and led empirical research studies, and created local and international collaboration platforms.

She holds a Master’s degree in Strategy & Marketing from The University of Warwick in the UK and a B.Sc. in Business Administration from the University of Jordan. She is also a Certified Shared Value Consultant, bringing in latest global best practices in creating strategic social impact through business.

Pearl Initiative

Yasmine has extensive prior experience in the creation, implementation and operation of governance systems, as well as business performance and risk management capabilities for private companies and family offices. Yasmine has a legal background and holds a degree in Law and Arabic from SOAS, University of London and has in-house corporate experience with a Global FMCG as well as private practice experience with an international law firm.

Add to Calendar 2019-02-06 15:30:00 2019-02-06 17:30:00 Asia/Muscat Governance for Sustainable Growth: Enhancing MSME Outcomes Gulf Region MSMEs are the backbone of regional economies, but face challenges in taking their businesses to the next level. Many MSMEs lack information on the importance of corporate governance, believing it as the realm of larger corporations. However, corporate governance practices are useful in assuring stakeholders and investors that a business is serious about its growth and success. At this event, held in collaboration with Zubair SEC, MSMEs can find out why corporate governance matters to small businesses seeking funding, and what MSMEs can do to incorporate best practices in corporate governance for sustainable growth. Please note that this event will be held entirely in Arabic. For more details, visit http://events.pearlinitiative.org/event/speakers/85 Bait Al Zubair Museum is located in the historic city of Muscat close to Al- Alam Palace. Driving from Muttrah Corniche (with the sea on your left) follow the road to Muscat (Sidab and Al Bustan), go straight across a round-about in Riyam and under the Muscat Gate Museum that is over the road. Keep on the right side of the road, the road then bends to the right and as it bends to the left, there is a parking area to the right that you can turn off the road to park.